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CREATOR KICK STARTER

What You Need to Know

This is an opportunity, not an obligation

There are no deadlines or posting requirements

You do not need a large following

You do not need to be a dermatologist

Educational content > promotional content

Authenticity matters more than polish

This is a practice lab, not a performance.

  • You’re here to learn, experiment, and build confidence as a healthcare content creator — and you’re supported every step of the way.

If you choose to post publicly:

  • Tag @maeloveskincare, @drspf, and @sugaiacademy
  • Include a simple disclosure (“Products gifted by Maelove”)
  • That’s it. There’s no “right” way to do this.

FTC-SAFE DISCLOSURE COPY

Place Disclosure:

Use one of the following disclosures if you post publicly:

Or first comment

“Products gifted by Maelove.”

Or on-screen text

“Skincare products provided by Maelove for educational purposes.”

In caption

“Gifted by @maeloveskincare.”

“Thank you @maeloveskincare for gifting these products.”

Keep it simple and transparent.

Welcome to the Maelove × Sugai Academy Creator Kickstart

You may have received (or will soon receive) a Creator Kickstart Kit from Maelove. This is an optional opportunity designed to help you practice creating educational skincare content in a safe, supportive environment.

A few things to know:

  • There are no deadlines
  • There are no posting requirements
  • You do not need a large following
  • You are not expected to “sell” anything

This is about learning, experimenting, and finding your voice as a healthcare professional on social media.

If you have questions, concerns, or just want to share where you’re at — please use this thread. You’re not doing this alone.

We’re excited to support you.

— The Sugai Academy Team

Creator Kickstart: Content Categories for Healthcare Professionals

Choose one category. That’s enough.

  • 1. Unboxing / First Look

    Example: “I just received this creator kit — here’s what’s inside and my first impressions as a healthcare professional.”

  • 6. Voiceover or Text-Only Education

    Example: “Here’s one key thing to understand about how products like this are typically used.”

  • 2. Product Walkthrough

    Example: “Let’s take a closer look at this product and what it’s designed to do.”

  • 7. Common Mistakes or Misconceptions

    Example: “One thing people often misunderstand about products like this is…”

  • 3. How I’d Explain This to a Patient

    Example: “If a patient asked me about this product, here’s how I’d explain it in simple terms.”

  • 8. Lifestyle or Contextual Lens

    Example: “Here’s how habits or environment can influence how skincare products perform.”

  • 4. Routine Context

    Example: “Here’s where a product like this might fit into a basic routine.”

  • 9. Behind-the-Scenes / Learning Moment

    Example: “Something I noticed while trying these products that surprised me.”

  • 5. Hands-Only Demo

    Example: “I’m going to show the texture and how it applies while explaining what to notice.”

  • 10. Practice Without Posting

    Example: “I’m recording this just to practice explaining a concept out loud.”

One category. One video. At your own pace.

BASIC FILMING TIPS FOR HCPs

Simple Filming Tips for Healthcare Creators

  • Your phone is enough
  • Natural window light is enough
  • Hands-only videos are fine
  • Voiceovers are fine
  • Text-only posts are fine
  • You do not need fancy equipment
  • Refer to the lessons within the Sugai Academy

If you’re filming:

  • Clean background
  • Neutral lighting
  • Speak as if explaining to a patient

If you’re nervous:

  • Record once, then stop
  • You don’t have to post immediately
  • Practice counts

Remember: You’re not trying to be an influencer. You’re being a credible educator.